Bruce is a native Californian. He was born in Oakland and grew up in Auburn, located in the Sierra Nevada Mountains. His family moved back to the San Francisco Bay Area where he attended middle school through college. Currently, he resides in Lafayette, California.
“Jack of many trades” comes to mind when talking about Bruce’s varied careers which include Manager of an aviation company, Police Detective, and Firefighter. Each of these endeavors helped Bruce gain insight into how people work together and allowed him to learn valuable managerial skills that he still uses today. However, Bruce came to realize that the one fundamental commonality of these careers is helping people in a meaningful way, and this became his lifetime personal and career goal.
After discovering the financial industry, Bruce began to work for a small mutual fund, first as a Registered Representative. Later, the needs of the mutual fund drew Bruce into management where he served as Sales Manager, Vice President, Executive Vice President, President, Chairman of the Management Company Board of Directors, and the President of the “Trust Fund” Board of Directors. When the mutual fund was sold to Wells Fargo Bank, Bruce returned to his first financial love: helping clients directly. His current business, Woods Financial and Insurance Services, continues to provide financial assistance and advice to a large number of people as though they were family.
When Bruce is not working he and his dearest friend, Beckie spend as much time as possible with his two daughters, Laura and Kayla. He also enjoys volunteering at the Walnut Creek Police Department as a Reserve Police Officer. Doing this allows him to maintain some long-lived skills as well as give something back to the community. In addition, Bruce holds a position on the Board of Directors for the Contra Costa Kops for Kids which gives him the opportunity to apply his knowledge of corporate management to a non-profit organization. Flying, motorcycles, SCUBA diving, hunting, and fishing fill whatever time remains and gives Bruce the chance to relax and reconnect with himself.